Vatika Naturals wanted to launch their new range of hair care products that soothes the mind. But due to the pandemic, they couldn't reach their audience.
Vatika Naturals launched Notes By Nature - The World's first music album by cactus, lemon, olive, almond, and coconut. We used the same 5 product ingredients and turned them into composers to give 5 soothing tracks to nourish the mind* of their audience in these stressed times and make them experience the brand in a whole new unique way.
By placing electrodes on the leaves, we turned electro-variations on a graph and translated them into pitch messages that played 45 different musical instruments. And for every 1000 plays, Vatika planted a tree as a gesture to promote sustainability.