1 in 5 women in India has PCOS. Its symptoms are common and often misled women into thinking they are common adulthood problems like hair-fall, weight gain, acne, etc. They buy products in vain to tackle the problems but don’t go for diagnoses of PCOS.
We created India’s first Not-So-Useful Range of products that won’t work if you have PCOS.
We created a promo video for the products.
Promoted it across beauty, skincare, health websites.
We created a pop shop too to sell these products in offline channels.
We also held a LIVE free session with a leading gynaecologist to discuss PCOS.