The market is reset.
The collaterals need to be rebuilt.
The communication must be retold.
The audience couldn't care less, and the brand couldn't care more.
It's a different world now.
What goes around, doesn't come around.
The short-term benefits lack lustre. And the long-term benefits are risky. So, how do you create a disruptive campaign when the market itself has erupted?
You resurrect your brand. You go back to the scribble pad. Or whatever moves your fingers. You skin your opportunities and problems, and you don't stop until you reach an indivisible state. You see your brand naked, single and vulnerable.
But we see it as an ^ a t o m. New, throbbing, and fearless. Smallest yet the most reactive. With a positively charged core, concentrated mass, and a wide-open space inside to welcome new ideas, we strive to launch an atomic version of your brand ready for today's age and tomorrow's reset.
That's the ^ a t o m theory.